3 min. read

Fintech's Inspiring Founders in New York

From Vision to Venture, Meet the Women at the Forefront of Innovation

In the ever-evolving landscape of tech, it is no surprise that finance and technology have converged.

But that means, DEI will have to play an increasingly pivotal role in shaping the landscape of FinTech. Now that Xena has officially touched base in the Big Apple – it comes with great pleasure and responsibility, to celebrate and highlight the importance of fostering DEI within tech.

But we’re in luck. Women are increasingly taking centre stage, driving innovation and reshaping this industry’s trajectory.

So, without further ado, let’s meet 5 inspiring FinTech Founders disrupting the scene:

Notabene is on a mission to make crypto transactions a part of the everyday economy. Their SafeTransact is an easy-to-use platform that empowers customers to identify and stop high-risk crypto activity before it occurs.

GlossGenius is one of the quickest-growing solutions powering small business owners across the US in the beauty & wellness space with elegant, vibrant, and intuitive software. Their complete “business-in-a-box” platform spans powerful SaaS and fintech solutions.

Notabene is on a mission to make crypto transactions a part of the everyday economy. Their SafeTransact is an easy-to-use platform that empowers customers to identify and stop high-risk crypto activity before it occurs.

GlossGenius is one of the quickest-growing solutions powering small business owners across the US in the beauty & wellness space with elegant, vibrant, and intuitive software. Their complete “business-in-a-box” platform spans powerful SaaS and fintech solutions.

 

Alloy is the only end-to-end identity risk management platform for companies that offer financial products. Beginning with origination and account opening, Alloy provides banks and fintechs with a scalable, flexible platform to manage identity risk throughout the customer lifecycle.

 

Orum.io is the simplest API for fast, reliable payments. One solution to access FedNow, RTP, Same Day ACH, ACH, Wires, and more. Their vision is to power a better financial system where everyone has the freedom to build to their potential.

 

Alloy is the only end-to-end identity risk management platform for companies that offer financial products. Beginning with origination and account opening, Alloy provides banks and fintechs with a scalable, flexible platform to manage identity risk throughout the customer lifecycle.

 

Orum.io is the simplest API for fast, reliable payments. One solution to access FedNow, RTP, Same Day ACH, ACH, Wires, and more. Their vision is to power a better financial system where everyone has the freedom to build to their potential.

So, what can we expect? PROGRESS IS ON ITS WAY.

The representation of women in FinTech is growing, and New York’s fintech ecosystem has firmly established itself as a crucial player. With a staggering $24.2 billion in fintech investments in 2023—representing 47% of the worldwide total, we can expect more diversity ahead.

But it’s not just about representation; it’s about results.

Research has shown that female-founded Fintech startups outshine their male counterparts in revenue generation. This success hasn’t gone unnoticed; venture capital firms and investors are increasingly recognising the financial potential of these ventures.

With this growing recognition, investment in female-founded Fintech startups is poised for even greater growth in the years ahead. As these diversely founded startups continue to lead the way in innovation and profitability, they’re reshaping the Fintech landscape, one breakthrough at a time.

…And we can’t wait to see it.

Let’s work together on building a more equitable tech industry – one tech team at a time.

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