4 min. read

London's Finest: Fostering Inclusivity in Tech

Discover what the UK is doing for WIT

Inspiring strides are being made towards a brighter, more diverse future in UK tech.

–quite exciting if you ask us!

Join us as we uncover the exciting initiatives and groundbreaking efforts driving gender diversity within the UK’s tech scene. Discover how these 4 companies are championing Women in Tech through innovative programmes, progressive policies, and dynamic organisations committed to creating a more inclusive and vibrant tech industry. Without further ado:


At Moonpig Group, their mission is to facilitate meaningful connections and enable the creation of important moments in people’s lives. They are fundamentally a technology platform, yet customers recognise them as the foremost e-commerce destination for greetings cards, gifts, and flowers. In the past year alone, they successfully delivered over 70 million personalised cards, gifts, and flower bouquets across more than 50 million orders.

Moonpig Group helps customers commemorate all significant occasions, from milestone birthdays and anniversaries to welcoming new arrivals and expressing heartfelt sentiments on any given day.

The company prides itself on having exceptional individuals and fostering a caring corporate culture: Teams are granted autonomy while receiving support for personal development at every level. Moonpig Group’s commitment to employee satisfaction is not just self-proclaimed; in February 2022, Best Companies officially recognised Moonpig as an outstanding employer, awarding them a 2-Star accreditation.

Moonpig’s Commitment to Equality, Diversity and Inclusivity

–They are proud to have several employee-led committees within their organisation, including the LGBTQ+, Gender Balance, Neurodiversity and our EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) Committees.

– Moonpig Stemettes Leadership Academy is a hybrid programme that offers young women and non-binary students aged 15-25 the opportunity to gain leadership skills to get a headstart for their future.

–Women in Leadership:

CEO: Nickyl Raithatha

People Director: Laura Skinner (interim)

Director of Data Insights: Celia Wilson

Chief Product, Technology & Data Officer: Georgie Smallwood

Marketing Director: Amy Saxton

Finance Director: Kate Walton


Smarkets is a prestigious sports betting company that processes billions of pounds in traded volume annually. Smarkets operates two primary products: the Smarkets exchange, a sophisticated betting exchange and prediction market platform, and SBK, an app that revolutionises industry odds.

Even though, there is a lot of prejudice when it comes to sports betting or ‘gambling’ and the fact betting remains as male-dominated, Smarkets is taking strides to change that, by making it more accessible and more appealing to females. Currently, they are made up of 130 people – 38 nationalities. 70% of our workforce is technical, from engineers to quants and data scientists with global offices in London, LA and Malta.

Smarkets’ Commitment to Equality, Diversity and Inclusivity

–They offer regular women’s networking events and conduct personal development courses.

– Flexible working with a hybrid model approach to working and provides you with 2 days a week working from home plus up to 20 days per year working from anywhere in the world.

–Their transparent salary structure ensures there is no gender or racial pay gap.

–Their counselling policy covers 75% of therapy costs, allowing employees to bring their whole selves to work while focusing on personal growth. Every employee gets £1,000 per year to spend on things like books, training courses and conferences.

–Additionally, their generous parental leave policy allows employees to take appropriate time off, supported by emergency nanny provisions to bridge the gap between work and motherhood.

BeZero Carbon

They are a carbon ratings agency that equips world-leading organisations with the knowledge, tools and confidence to make better climate decisions with the complete carbon risk toolkit. Their platform offers ratings and risk tools for assessing projects at
every stage of the life cycle. Founded in April 2020, their team combines climatic and earth sciences, sell-side financial research, earth observation, machine learning, data and technology, engineering, and public policy expertise. The head office is in London, and their team works from five continents.

They aim to scale investment in environmental markets that deliver a sustainable future. They integrate traditional capital markets research practices with expertise in environmental sciences and technology. Their analytical team comprises over 70 climate scientists, data scientists, geospatial experts, and financial market analysts, all with top academic credentials. They are known for their rigorous scientific inquiry and unwavering commitment to advancing climate action through science.

They value diversity and believe in teams that bring different perspectives and backgrounds together to build the tools needed to make the voluntary carbon market transparent.

BeZero’s Commitment to Equality, Diversity and Inclusivity

–They are a proud supporter and co-founder of Women in Carbon, an initiative to empower and amplify the voices of women in the carbon industry.

– Opportunity to work remotely or in their East London office space (Liverpool Street) with the flexibility to work from home 2 days a week.

– Nomad working over the summer, allowing you to work from another country.

–Room to grow, many of their roles didn’t exist in the market 2 years ago, and there’s plenty of room to chart your own course.


It was founded upon the realisation of how unfairly insurance prices are set for individuals moving to the UK, a demographic largely overlooked by the insurance industry. Recognising an opportunity for change, the founders made it their mission to support those who deviate from the norm.

Since its inception, Marshmallow has assisted hundreds of thousands of individuals in securing fairer car insurance deals. Leveraging technology, they cater to populations often neglected by traditional financial services, addressing critical challenges faced by underserved communities.

Marshmallow acknowledges the existence of millions of marginalised customers with unique needs, often unacknowledged by mainstream companies. They envision their future in understanding and addressing these customers’ experiences, shaping their company to meet their specific requirements. Achieving profitability earlier this year marked a significant milestone, signalling just the beginning of Marshmallow’s impactful journey.

To solve big problems, they acknowledge the need for exceptional people from all walks of life. They’re creating a culture where everyone feels empowered to bring their unique perspectives and boldest ideas to the table.

Marshmallow’s Commitment to Equality, Diversity and Inclusivity

–The DE&I Community Events programme enables communities within the organisation to autonomously arrange events centred on topics and celebrations of importance to them. For instance, the LGBTQ+ community hosted a Pride Month programme, while the African & Caribbean community organised events during Black History Month. These initiatives receive backing in terms of funding and resources from across the wider business.

–Marshmallow hosts “The Marshals,” their quarterly value awards, as an opportunity to recognise individuals who exemplify the company’s values consistently. Employees nominate their peers for outstanding contributions, and the Founders select winners for each value. Additionally, they present the ‘values champion’ award to someone who consistently demonstrates all five values. This event serves as a significant moment for the entire company to unite and celebrate exceptional work across the organisation.

– Work From Anywhere: 4 weeks of work from anywhere to use, with no need to come to the office plus 33 days of holidays

Sabbatical Leave: Get a 4-week fully paid sabbatical after being with us for 4 years

– Mental wellbeing support: Access therapy and mental health sessions through Oliva

– Learning and development: Personal budgets for books and training courses to help you grow in your role. Plus 2 days a year – on us! – to further your skillset

Don’t miss out on:

Since we have you here, we couldn’t help ourselves and want to also put on your radar the following initiatives in London:

Tech Returners

Innovate Her

Black Women in Tech

Rewriting the Code

Tech Talent Charter (Governmental)

Let’s make the industry more inclusive for all.

Lead the way and partner with us to find gender-diverse talent, connect with an international inclusive community and much more.

Let's Work Together

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